Winner of the 2024 Path to Purchase Institute OmniShopper award.
Combating food waste is a priority for Krogers and Unilever. So we seized the opportunity to partner with Kroger's in-house sustainability initiative, Zero Hunger Zero Waste, to give shoppers the education and tools they need to get ahead of waste for good.
We identified the top 10 foods shoppers wasted most, and put the staggering facts of that waste on display to get their attention, served alongside delicious and simple recipes that hero our brands, Hellmann's and Knorr, to tackle each one.
In addition, we threw a lobby event at Kroger HQ: the Zero-Waste Cafe, an interactive experience where visitors walked around exhibits featuring our food facts and got to try our zero-waste recipes first hand, while grabbing a ton of useful, reusable swag.
The client asked us to rebrand their popular Wisconsin Dells golf club into a luxury experience.
Trappers Turn is built on some of the most beautiful land in Wisconsin, and carefully designed by a golf champion and an award winning course designer. Leading with these facts, we created a full 360° campaign that elevates Trappers Turn into a bespoke golf club experience.
For the second annual (and first post-pandemic) World’s Top Whiskey Taster competition, Bardstown Bourbon Company needed to boost awareness and engagement.
We created an energetic social campaign in the brand’s signature bourbon-forward style, targeting not just the bourbon expert, but all bourbon lovers, and encouraging them to apply and compete.
The campaign generated over 900 entries within the first hour of opening.
Our client wanted a campaign that showed off their impressive specs but aimed at “mega-taskers,” gamers who also want to record gameplay video or live-stream.
We created a fun, in-store print campaign that highlighted key technical measures showing gamers that they can have their cake and eat it, too.
The client came to us with a challenge: create a holiday campaign for their all-in-one PCs that can be used in China for Single's Day and America for Christmas.
Our key strategic insight was that most computer purchases are made for the self. We developed the "fairy lights" design that neutrally, but energetically, evokes winter celebrations, and with our copy we made it clear to the consumer that you can treat yourself to everything you want this holiday season.
You know, sometimes life sucks, but a vacation can turn things around. We reversed expectations with an attention grabbing subhead in order to deliver a challenge to would-be travelers: just try to be sad in New Orleans.
A focus on large traditional print advertising coupled with experiential promotions-
Any customer whose flight leaving Armstrong International Airport by more than one hour will be given a “plane ticket” to a mini-Mardi Gras party at the airport.
A partnership with Reddit awarding anyone with the top voted post on the popular r/FML (fuck my life) board will be given a free vacation for two to New Orleans.
Clothes that work as hard as women.
Our insight came when we noticed that existing Carhartt advertising depicted men in active poses and situations, but women were presented in flat, static poses.
Recognizing a space to fill, we decided to create a 360° campaign highlighting the tension between attitudes towards working women and how women work.
This included traditional print ads, a fun "Find the Worker" Instagram game, and even some experiential executions.
Skip the superfluous perks and give employees the benefit they really want.
Gradifi is a new bank service for companies. It provides a new benefit program to offer prospective employees-pay down their student loan debt- similar to a retirement account.
This B2B campaign highlights actual “perks” offered by some companies to draw attention to the benefits of Gradifi.
It would also target career fairs, providing maps to businesses on the floor which offer Gradifi.
A twist: what if we turn the negative of heartburn to the positive of deliciousness?
This social media focussed campaign uses TUMS as the measure of a good meal.
